The website is one of the most important channels for The Finnish Financial Ombudsman Bureu (FINE) to reach consumers. Therefore, they wanted to be sure that their website is easy to use and professionally made. FINE researched the usability and visibility of their website from the point of view of consumers and important stakeholders. The research brought out essential information on development targets.
As a result, FINE wanted to start a digital makeover for their website. Their goal was to create a user-friendly website which would enable visitors to find the needed information easily and fast. They also wanted to invest in a fresh appearance. Moreover, it was important that the new website would be responsive which allows browsing on smartphones and tablets. Furhermore, the company aimed to digitalize their annual report to a full-online version. The company also wanted to create a digital contact form that would increase the effectivity of their activities.