Mobile-Friendly Website for Antell

1. Starting Point

1. Starting Point Liisa Humalamäki We became convinced of LianaTechnologies' ability to offer us just the kind of entity we were hoping for. The tailoring was a success and the attitude of Liana Technologies was just right. Liisa Humalamäki Communications Manager, Katri Antell Ltd.

The existing website of Antell did not serve customers, job applicants and other target groups as the company wished. Therefore, they decided to renew the whole site from scratch. Nowadays, website is a very important part of a company's visibility, so it was necessary to renew the content of the website both visually and structurally. With the popularity of social media, Antell also wanted a easier link between different social medias, such as Facebook. Emphasizing visuality and renewing the pictures was also needed, they wanted to show more delicious tastes and real people behind Antell brand.

2. Choosing the Platform and Objectives

2. Choosing the Platform and Objectives Olavi Kähkönen We wanted a modern and easy-to-upadate site, the layout and features of which would meet the modern day need. LianaCMS felt like the right software for us. Olavi Kähkönen IT Manager, Katri Antell Ltd.

The goal of the website renewal was to make the site look like Antell and to make it more versatile and user-friendly. It was very important that the site would serve both companies and consumers, job applicants and other target groups nationwide. For example the usability and functionality of lunch menus  in mobile is crucial. Mobile compatibility was in general considered important, Antell wanted a up-to-date, easily updatable site that would meet modern day needs. Special attention was given to usability and the logical structure of the site so that it would be easy to use and that the desired information would be found quickly.

3. Planning

3. Planning Nina Taipaleenmäki The essentials of Antell brand are authenticity, deliciousness, warmth and self-made products. The layout also strongly relates to the same things. Nina Taipaleenmäki Customer Relations Manager, Marketing Communication Agency Avalon

Avalon, a marketing communication firm, was in charge of the concept planning, layout and content production for antell.fi. They wanted to make the site clear but at the same time comprehensive for the customers, potential employees and other interest groups. The essentials of Antell brand are authenticity, deliciousness, warmth and self-made products. The layout also strongly relates to the same things: The pictures communicate of authenticity and natural ingredients and show the faces behind Antell's products.

4. Implementation

4. Implementation Turo Siipo A comprehensive and versatile entity was successfully created with good project management. All parties were happy with the result. Turo Siipo Enterprise Accounts Director, Liana Technologies

The new site is an entity serving several interest groups and users. The restaurant managers can themselves update the lunch menus of their restaurant and create vacancies announcements, classify the applicants and print out their information. The consumers are offered an online store, Kahvilapuoti, that sells bakery and café products, a possibility to subscribe to a digital lunch menu, a vacancies watcher and "search the closest restaurant" GPS location service. A product site targeted to Horeca customers and a mediabank targeted to representatives of the media complete this comprehensive package.

5. Result

5. Result Elina Kiiski The new site genuinely looks like Antell and serve the user as we requested, in a straightforward way. Our wishes of the features of the site were listened to throughout the project. Elina Kiiski Marketing Coordinator, Antell Restaurants Ltd.

Despite being versatile, the new website of Antell is easy-to-use and user-friendly. The entity serves several interest groups form consumers to restaurant managers and buyers with its up-to-date information. Kahvilapuoti service makes it possible to order and browse the products according to category. All in all, the new implementation has improved the site's layout and usability. The mobile version created alongside the basic site makes sure that the site works well and optimizes into the right size regardless of the end device. 

Antell.fi

What our customers think

We use LianaMailer for member communications and for marketing various events. The customer really matters for Liana Technologies, which shows as friendly, quick and professional service. The real time online chat has been an irreplaceable help in urgent situations. I warmly recommend LianaMailer for everyone!
Stiina Laaksonen Publicist, MTL - The Finnish Association of Marketing Communication Agencies
Our goal was to create our new company a fresh, minimalistic and at the same time modern website. We wanted to stand out from the others with a new and professional look but at the same time to create a site where information can quickly be found. The ease of updating was the most important criterion in choosing the platform.
Kim Lehtola KFS Finland Ltd.

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