In the beginning of 2013, Kauppalehti was lacking an efficient but easy-to-use marketing tool for digital campaigns. The supply of various providers was mapped and the key element was ease of use. It was important that a team consisting of several marketers could independently create the necessary campaign sites. Liana Technologies was chosen because they met the company's needs by offering a straightforward tool, vast analytics for campaign follow-up and enough capacity for managing campaign sites.
Along with the project, Kauppalehti acquired LianaMailer email marketing tool and LianaCMS for publishing and managing landing pages. Both the newsletter and the landing sites also work in mobile devices.