The majority of today’s digital activity takes place on mobile devices. We’ve also seen this as a rapid growth in the demand for services that utilize mobile technology.
Liana Technologies has acquired Encode Solutions to expand its already strong know-how in technology and R&D to include mobile technology. The new division is called Liana Mobile and its primary focus will be to provide customized mobile applications to customers while also developing new growth-focused services that fully utilize mobile technology.
“The majority of today’s digital activity takes place on mobile devices. We’ve also seen this as a rapid growth in the demand for services that utilize mobile technology”, says Liana Technologies’ CEO Samuli Tursas. “Thanks to the know-how of Encode Solutions we’re able to provide our customers with a wide array of mobile applications that work seamlessly with the rest of our digital marketing and PR tools”, Mr. Tursas continues.
Liana Technologies already provides tools for content management, email marketing, eCommerce, press release distribution, media monitoring and marketing automation. Liana Technologies has sales offices in six countries and thousands of corporate clients in over 30 countries around the world. Its research and development division is located at the company headquarters in Oulu, Finland.
The employees and customers of Encode Solutions will be transferred over to the Liana Mobile division. “This is a big step forward for our business. Becoming a part of the Liana family gives us fantastic opportunities to create new synergy between effective digital marketing solutions and mobile applications”, says the CEO of Encode Solutions Timo Hänninen.
Encode Solutions was founded in Finland in 2014 and it specializes in cross-platform mobile application development and IoT solutions. Encode won the 2015 Online Implementation of the Year award in Finland for the mobile application built for the media organization Basso.
Subscribe to our newsletter to get all our articles in the future.
You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales?Read More
With most people starting their journey on the customer path in search engines, understanding search engine optimization (SEO) and using it to your advantage is critical for every organization. SEO is especially important when handling a website or online store revamp project.Read More
At the beginning of the new year, it's important for a digital marketer to analyze their marketing actions during the past year and check if they utilize the most important tools. This is also the time to plan marketing tactics for the upcoming year. Read our list of marketing trends you should look into in 2017.Read More
If you haven’t used data and Google Analytics to your advantage yet, now is a good time to start. In many cases, there is an untapped potential that the use of Google Analytics will reveal. It will provide you valuable information to act on and back up your business decisions. In this article, we will cover some basics to get you started.Read More
Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?Read More