Feeling unsure and even a bit intimidated by AdWords? No need. You don’t have to to start with a huge budget and guns blazing.
As Google gives more and more room for ads on their search results, it becomes increasingly important to get your search engine advertising on. Google AdWords is a great tool that can give your products and services quick and relevant visibility while generating revenue.
The process of starting is quite straightforward:
Image: Getting started in AdWords is quite a simple process and Google provides a lot of tips and instructions.
Find a comprehensive guide by Google here. Below are few tips getting started with Google AdWords and getting the highest possible return with AdWords right from the beginning.
Feeling unsure and even a bit intimidated by AdWords? No need. You don’t have to start with guns blazing. Initially, focus on what brings the biggest impact to your business.
There are no minimum budgets so you don’t have to to start with a huge budget. Instead, start small and expand your account later. Build campaigns for those products or services that matter the most to your business. Answer at least these questions:
Build a solid, organized account structure right from the beginning. It is more efficient to both manage and scale your advertising later.
Image: Keep your campaigns organized in a way that they mirror your website structure.
Google’s aim is to provide relevant results based on the search query. This is why people use their product - they find what they are looking for. Make sure the quality of your advertising lives up to that as Google rewards it by lower cost-per-clicks.
Image: The structure of an AdWords advertisement. Use keywords in the header and remember to add an call-to-action.
Data is the key of your optimization work and continued improvement. Truth is, nowadays customer funnels have become so shattered you can’t always get perfect data to back all decisions. But you can certainly get a decent amount of it and find patterns and trends you can apply to you optimization work.
You can sink unlimited amount of hours in AdWords (hey, there is always something to tweak) but keep your focus and work on the things that have the biggest impact to your business. Once your core business is covered, you can start to grow your account and test new things. It can temporarily take the sharpest edge from your ROI, but in the name of growth new things are certainly worth testing for.
AdWords advertising is an on-going process, so learn, gain insights and improve your results over time. Good luck!
Want to start AdWords advertising? Make sure your landing pages are up to the task! With LianaCMS you create, evaluate and optimize flexible and easy-to-modify landing pages to support your AdWords campaigns.
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