In 2018, one of the key competitive advantages for brands will be providing personalized customer experiences based on the omnichannel data.
The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..
One tip for each year of Finland's independency. One tip for each year of Finland's independency.
The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing.
You can pretty much test any element on your site - images, copy, navigation, call-to-action... Even small changes can have a big impact.
You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales?
SEO is especially important during a website or online store revamp project.
With most people starting their journey on the customer path in search engines, understanding search engine optimization (SEO) and using it to your advantage is critical for every organization. SEO is especially important when handling a website or online store revamp project.
If you are still not taking advantage of data and analytics, you're doing it at your peril. The future will be driven by data and the ability to apply it properly... If you are still not taking advantage of data and analytics, you're doing it at your peril. The future will be driven by data and the ability to apply it properly...
At the beginning of the new year, it's important for a digital marketer to analyze their marketing actions during the past year and check if they utilize the most important tools. This is also the time to plan marketing tactics for the upcoming year. Read our list of marketing trends you should look into in 2017.
Google Analytics can help you get to know your visitors better, spend resources more efficiently and works as a stepping stone for overall business growth. So, start... Google Analytics can help you get to know your visitors better, spend resources more efficiently and works as a stepping stone for overall business growth. So, start...
If you haven’t used data and Google Analytics to your advantage yet, now is a good time to start. In many cases, there is an untapped potential that the use of Google Analytics will reveal. It will provide you valuable information to act on and back up your business decisions. In this article, we will cover some basics to get you started.
In terms of application development, separating devices is starting to be a blurred line. Services become standardized regardless of the device.
Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?
During Christmas holidays, people have time to browse online, they want to use the present gift cards, and are looking to change the wrong size sweaters.
Even though the marketing and communications offices go quiet, the customers won't lose their interest – usually the exact opposite. By planning ahead and scheduling you can spend the holidays without a care. We listed 5 handy Christmas tips for yuletide marketing and communications.
Feeling unsure and even a bit intimidated by AdWords? No need. You don’t have to to start with a huge budget and guns blazing. Feeling unsure and even a bit intimidated by AdWords? No need. You don’t have to to start with a huge budget and guns blazing.
As Google gives more and more room for ads on their search results, it becomes increasingly important to get your search engine advertising on. Google AdWords is a great tool that can give your products and services quick and relevant visibility while generating revenue.
In a more extensive website revamp project, the overall strategy of the company but also the strategies of different departments should be taken into consideration.
From defining objectives to choosing a service provider – what should be taken into consideration when redesigning website and what does a successful website revamp look like?