Liana Technologies - News

Stuck In an Email Marketing Rut? 6 + 5 Tips on How to Bring Your Newsletters Back to Life

 Newsletter content can also be engaging. For example, you can divide articles into several parts resulting in the recipient waiting for your future emails.

Whatever your field of expertise is, content for your newsletters can be found within your industry’s phenomena, with your personnel, from your customers and other stakeholders, and it should aim to get your readers to interact with your organization. Read More Aug 20, 2019

Black Friday and Cyber Monday tips for eCommerce [Infographic]

 Vuonna 2016 Black Friday kasvatti Suomen suurimpien verkkokauppojen myyntiä jopa 7-kertaiseksi.

The long campaign weekend around Black Friday and Cyber Monday is an opportunity for eCommerce businesses to reach and surpass Christmas sales levels. This year Black Friday is the 23rd of November. Read More Oct 12, 2018

How to get started with Google Ads?

 Feeling unsure and even a bit intimidated by Google Ads? No need. You don’t have to to start with a huge budget and guns blazing.

As Google gives more and more room for ads on their search results, it becomes increasingly important to get your search engine advertising on. Google Ads is a great tool that can give your products and services quick and relevant visibility while generating revenue. Read More Aug 27, 2018 1

Website Traffic: 6 Tips on How to Drive People to Your Site

 Rather than solely relying on paid adds, we recommend you put attention on optimizing your site as well as you can. Onsite SEO is very important in determining how well...

Creating traffic to your website requires time, effort and some creativity. We listed down the most important tips. Read More Aug 6, 2018

Website Redesign Project: 9 Step Guide [with Practical Examples]

 In a more extensive website revamp project, the overall strategy of the company but also the strategies of different departments should be taken into consideration.

From defining objectives to choosing a service provider – what should be taken into consideration when redesigning a website and what does a successful website revamp look like? Read More Aug 1, 2018

What Food People Share on Social Media in the Middle East [Infographic]

 Nearly two-thirds of social media users in the Middle East use social networks for recommendations.

With the help of LianaMonitor, we listened to the conversations relating to Middle Eastern cuisine. Take a look at some interesting insights that we found. Read More Jun 19, 2018

Dynamic annual reports online

 View image An online annual report gives you benefits that a pdf or paper version never can. Versatile presentation of content and interactivity are only a few of these benefits.

Many companies have taken the most important publication of the year into digital era and started publishing their annual report online. In this article, we will explore the most significant advantages of online annual reports along with a case study. Read More Apr 23, 2018

The Ultimate Digital Marketing Checklist + PDF Template (Fully Updated for 2018)

 The article was originally published in December 2016 and was updated in April 2018 to include the newest features and developments in digital marketing.

By the common effort of our marketing team, we compiled the most up-to-date digital marketing checklist for you. Read More Apr 20, 2018 7

8 Digital Marketing Tips for a Great Ramadan Campaign [Infographic]

 Consider using email marketing as it is proven to have the highest ROI among all digital channels.

The month of Ramadan represents an excellent sales and marketing opportunity for businesses. Yet a lot of companies take it with a pinch of salt. Check out this infographic to find out why investing in digital marketing during Ramadan is crucial in 2018. Read More Apr 11, 2018

GDPR and mailing lists: hold on to your subscribers (and make more in the process)

 Joining a marketing register is pleasant when there's more transparency and security!

Getting existing mailing lists GDPR-compliant is a priority for marketers right now. Email marketing is the most profitable kind of marketing when it comes to return on investment. This means that losing a subscriber is lost income. How to hold on to your contacts even after GDPR comes into effect? Read More Mar 27, 2018

21 Digital Marketing Trends for 2018 [+Infographic]

 In 2018, one of the key competitive advantages for brands will be providing personalized customer experiences based on the omnichannel data.

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year.. Read More Dec 22, 2017 12

Marketing Automation: Overcoming the Challenges [Survey Results]

 Put some thought into building a content calender and commit to it. A documented content plan is proven to correlate with successful content marketing.

Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail. Read More Dec 1, 2017 1

100 Tips for Digital Marketing

 One tip for each year of Finland's independency.

The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing. Read More Nov 24, 2017 7

GDPR Basics [+Checklist]: Get in Terms with the EU Data Protection Regulation

 The data processors of personal data registers have to ensure and demonstrate that they comply with the data security regulation and maintain the security of personal...

What should every marketing and communications professional know about EU's new General Data Protection Regulation (GDPR)? After reading this article, you will know why you should care about GDPR, understand the main terminology and know exactly what you should do to prepare. Read More Nov 2, 2017

Artificial Intelligence (AI) – 101 for Marketers

 Few of us have the time to go through masses of data. A robot does.

Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name. Read More Oct 19, 2017 2

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

 By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More Sep 11, 2017

6 Ways to Generate Leads for Real Estate

 Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.

Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors? Read More Aug 10, 2017

Survey: What are the Benefits of Marketing Automation?

 Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.

Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey. Read More Aug 3, 2017

6 Email Marketing Tips for Hotels

 Email marketing can help you to establish a more personal relationship with your customers.

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty. Read More Jul 20, 2017 3

13 Emails to Inspire You

 Emotions matter a lot in email marketing. They play a crucial role in developing a strong relationship with your customers.

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by. Read More Jul 17, 2017

Know the Value of Your Marketing Actions - the Basics of ROI

 ROI, short for Return on Investment, means the amount of money that a company receives in return for the investments they make.

ROI is a concept that, little by little, has become a part of the daily routine for marketing teams as well. But what exactly is ROI and how can you calculate it? Read More Jul 12, 2017

How to Get Started With Conversion Rate Optimization?

 You can pretty much test any element on your site - images, copy, navigation, call-to-action... Even small changes can have a big impact.

You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales?  Read More Jul 4, 2017

Find your perfect match - how to select the ideal newsletter software

 You might want to get started with email marketing now, but where do you see yourself in two or three years?

Email marketing is definitely a relationship worth investing in. But what criteria should a good newsletter software actually fulfil? And how do you choose your perfect match among all of those who want to date you? Read More Jun 27, 2017

How can marketers prepare for GDPR? (and how are we preparing)

 When the first data request arrives, it shouldn't come as a surprise for the marketers.

With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare. Read More Jun 15, 2017

10 most common misconceptions about marketing automation

 A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.

Marketers are finally embracing the potential of marketing automation tools. But before we get to work, let's shed a few of the most common marketing automation misconceptions. Read More Jun 6, 2017 2

How can marketers prepare for GDPR? (and how are we preparing)

With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare.

Liana Technologies and Encode Solutions merge to create unique mobile solutions

Liana Technologies has acquired Encode Solutions to expand its already strong know-how in technology and R&D to include mobile technology. The new division is called Liana Mobile and its primary focus will be to provide customized mobile applications to customers while also developing new growth-focused services that fully utilize mobile technology.

From a local startup to a global player: Liana Technologies among the forerunners of digital marketing technology

Liana Technologies has quickly become a notable player in the global field of digital marketing. Local demand for the company’s marketing automation service has been strong and it’s now rapidly expanding in European, Asian and Middle-Eastern markets.

Liana Technologies Hong Kong launched a series of digital marketing events in June

Hot topics, inspiring talks and good wine - the 'Liana After Hours' cocktail seminar kick-off brought together marketing and communications professionals from different fields.

Liana Technologies raises online marketing awareness in Dubai

From the beginning of 2014 Liana Technologies has been partnering with one of the leading online marketing institutes in Dubai, the DM3 Institute, in lecturing about email marketing.