Liana Technologies - News

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

 By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More Sep 11, 2017

6 Ways to Generate Leads for Real Estate

 Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.

Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors? Read More Aug 10, 2017

Survey: What are the Benefits of Marketing Automation?

 Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.

Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey. Read More Aug 3, 2017

6 Email Marketing Tips for Hotels

 Email marketing can help you to establish a more personal relationship with your customers.

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty. Read More Jul 20, 2017 2

13 Emails to Inspire You

 Emotions matter a lot in email marketing. They play a crucial role in developing a strong relationship with your customers.

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by. Read More Jul 17, 2017

Know the Value of Your Marketing Actions - the Basics of ROI

 ROI, short for Return on Investment, means the amount of money that a company receives in return for the investments they make.

ROI is a concept that, little by little, has become a part of the daily routine for marketing teams as well. But what exactly is ROI and how can you calculate it? Read More Jul 12, 2017

How to Get Started With Conversion Rate Optimization?

 You can pretty much test any element on your site - images, copy, navigation, call-to-action... Even small changes can have a big impact.

You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales?  Read More Jul 4, 2017

Find your perfect match - how to select the ideal newsletter software

 You might want to get started with email marketing now, but where do you see yourself in two or three years?

Email marketing is definitely a relationship worth investing in. But what criteria should a good newsletter software actually fulfil? And how do you choose your perfect match among all of those who want to date you? Read More Jun 27, 2017

How can marketers prepare for GDPR? (and how are we preparing)

 When the first data request arrives, it shouldn't come as a surprise for the marketers.

With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare. Read More Jun 15, 2017

10 most common misconceptions about marketing automation

 A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.

Marketers are finally embracing the potential of marketing automation. But before we get to work, let's shed a few of the most common misconceptions. Read More Jun 6, 2017 1

5 questions and answers: this is how you get started with marketing automation (without any grey hair)

 Advance one department at a time instead of putting all the processes through a complete makeover.

Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions! Read More Jun 5, 2017

Key opinion leaders: who are they and why do they matter?

 51% of marketers report that influencer marketing has become more effective for acquiring customers than other channels (R2Insights)

Key opinion leaders, also known as influencers, are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. Read More May 4, 2017

How to find key opinion leaders?

 Continuously monitoring your own industry creates the basis for finding influencers.

Key opinion leader surveys can be done as one-off by monitoring the current situation. In the best case, however, finding influencers is a part of everyday communications and marketing that includes social media and media monitoring, press releases and PR. Read More May 2, 2017

6 ways to improve online customer experience in tourism

 Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.

In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism. Read More Apr 7, 2017

6 ways to improve online customer experience in IT

 Integrating a marketing automation platform is crucial to ensure an exceptional online customer experience in the digital business.

In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry. Read More Mar 17, 2017

Before, after and during: SEO checklist for website revamp [Infographic]

 View image SEO is especially important during a website or online store revamp project.

With most people starting their journey on the customer path in search engines, understanding search engine optimization (SEO) and using it to your advantage is critical for every organization. SEO is especially important when handling a website or online store revamp project. Read More Mar 16, 2017

Mobile Application Buyers' Guide

 26% of installed apps are abandoned after the first use. This means nearly one in four users downloads an app, uses it once and never opens it again.

Whether for pure branding purposes, generating revenue or audience engagement, a mobile application can give you a great edge in both B2B and B2C sectors. To help you get maximum value from an app we have prepared this Mobile Application Buyers' Guide. Read More Mar 6, 2017

8 tips to personalize your emails

 Personalized subject lines can increase open rates up to a whopping 41%.

Have you ever wondered how to make your newsletters distinct and easy to notice? Keep on reading to learn the 8 best email personalization practices. Read More Feb 27, 2017

How to make sure my press release is published?

 What is interesting to you, might not be for the majority of readers. Write your releases primarily from the reader's perspective.

Newspapers, media, freelance editors and bloggers receive hundreds of releases daily and it's tough to stand out from the mass. We gathered 8 tips on how to improve the chances of your press release getting published. Read More Feb 2, 2017

6 ways to improve online customer experience in eCommerce

 With 59% of marketers experiencing good ROI after personalizing their online stores, it is clear that personalization is essential for an e-retailer.

Let’s take a look at what should be taken into account in building a great online experience in eCommerce, IT, and tourism. In the first article of this series, we start with tips and tricks on how to improve the customer experience for online shoppers. Read More Feb 2, 2017

How to create a great press release?

 Numbers often convince the reader of the significance of your product or operations. Visualizing stats with graphs and charts can make an otherwise dull subject seem...

You can tell when you have a great press release at your hands. It’s ready to publish as it is, succinct, easy to understand and has an interesting topic with a clearly stated core point. A great release also has a clear and consistent structure that follows a pattern proven to be successful. Read More Jan 31, 2017

14 reasons to use marketing automation

 Marketing automation has a big role in organizing the work within the marketing team as well as between teams.

For most of those who do professional marketing, an automation tool is either an everyday instrument or at least is on the top of the shopping list for 2017. Here are 14 reasons to take it into action! Read More Jan 18, 2017 2

10 trends in digital marketing to happen in 2017 [Infographic]

 If you are still not taking advantage of data and analytics, you're doing it at your peril. The future will be driven by data and the ability to apply it properly...

At the beginning of the new year, it's important for a digital marketer to analyze their marketing actions during the past year and check if they utilize the most important tools. This is also the time to plan marketing tactics for the upcoming year. Read our list of marketing trends you should look into in 2017. Read More Jan 3, 2017

How to get started with Google Analytics?

 Google Analytics can help you get to know your visitors better, spend resources more efficiently and works as a stepping stone for overall business growth. So, start...

If you haven’t used data and Google Analytics to your advantage yet, now is a good time to start. In many cases, there is an untapped potential that the use of Google Analytics will reveal. It will provide you valuable information to act on and back up your business decisions. In this article, we will cover some basics to get you started. Read More Jan 2, 2017 1

Mobile development now and in the future

 In terms of application development, separating devices is starting to be a blurred line. Services become standardized regardless of the device.

Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers? Read More Dec 22, 2016

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.

6 Email Marketing Tips for Hotels

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.

13 Emails to Inspire You

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.

How to Get Started With Conversion Rate Optimization?

You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales? 

How can marketers prepare for GDPR? (and how are we preparing)

With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare.