Liana Technologies - News

21 Digital Marketing Trends for 2018 [+Infographic]

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.

6 Email Marketing Tips for Hotels

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.

13 Emails to Inspire You

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.

How to Get Started With Conversion Rate Optimization?

You are driving a lot of traffic to your site, managing several campaigns and shouting about your site on rooftops. But is your site actually working as good as it could? How well is your traffic converting to subscribers, downloads, leads, and sales?